ANDREI SEVERNYAndrei_Severny.htmlAndrei_Severny.htmlshapeimage_1_link_0


Documentary 37 min, 2012, USA

Director, Cinematographer, Editor:

Andrei Severny

Executive Producer:

Edward Tufte


Teaching to See is an educational documentary film about graphic design and teaching of Inge Druckrey and some of her students and colleagues. The film covers various topics and principles of seeing, analyzing and executing. It provides insights into graphic design, typography, composition, form and visual arts education.


“If you do one thing today, watch this 40-minute crash course in Design Thinking”

"This [film] is about patient and dedicated teaching, about learning to look and visualize in order to design, about the importance of drawing. It is one designer’s personal experience of issues that face all designers, expressed with sympathy and encouragement, and illustrated with examples of Inge [Druckrey]’s own work and that of grateful generations of her students. There are simple phrases that give insights into complex matters, for example that letterforms are 'memories of motion.' Above all, it is characteristic of Inge that in this examination of basic principles the word 'beautiful' is used several times."

Matthew Carter

Type Designer, 2010 MacArthur Fellow

“Beautifully made film.”http://lifehacker.com/5991521/learn-to-see-like-an-artist
“Watch the first five minutes and you’ll be hooked.”http://99u.com/workbook/14370/video-how-to-see-like-a-artist
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